En mai 2009, nous avons reçu en Belgique la visite de journalistes Russes pour faire un reportage sur le marché des antiquités et promouvoir le tourisme d'achat en Belgique.
Voici la première partie de l'article (le deuxième sur les formalités d'achat et d'importation suit dans l'édition suivante)
Le Quotidien Kommersant est tiré à 130.000 ex et l'hebdomadaire « Money » (Denig en Russe) à 70.000 www.kommersant.ru (groupe media qui a 9 publications).
Ci-dessous le lien vers l'article en Russe et une brève synthèse en anglais.
http://www.kommersant.ru/doc.aspx?DocsID=1188224
The summary (it's for your report to OPT and the guys we met in Brussels).
1. The article begins from the comparison of French and Belgian legislation regarding culture values export: "France didn't withstand competition with Belgium in our tender". Authors made the conclusion that Belgian legislation is more flexible.
2. Also we compare the antique goods prices in Belgium and Russia making the conclusion that in Russia the antique market is narrow and extremely expensive, but in Belgium - multifarious and huge.
3. We put your quotation by big bold font (in paper issue), that there are a lot of various antiques in Belgium and it is conditioned by rich history: "Every Belgian house is an antique shop of big size".
4. Inspite of the fact that the article subject is medium segment antique furniture the authors devoted 40% of the text to Sablon and galleries situated on that square (mentioned all guys who have been interviewed): the article authors put all names and quotations of the boutiques owners, told the most interesting stories about their business).
5. The correspondents gave special attention to Bernard de Leye, their guide in high antique world and even put his big photo and description what is photographed.
6. In order to pay more attention to antique market of Belgium the correspondents had to divide the article into two parts published in various issues (second part will appear next week).
7. In the article it is stressed that Brussels is not only one of the leading capitals of antique market, but also culture and tourist center of Europe (tremendous cathedrals, wonderful restaurants and remarkable chocolate shops).
It is very important to understand that Kommersant Publishing House's has its special ironic language loved by its readers. The article can't be advertising as Kommersant don't put advertising articles, but it is written in such a way that the readers will want to visit the country and to buy antiques there. I have already got some comments from my MBA classmates that now they know where to go to buy furniture.
